Category Management Association (CMA) Designation Packages

Many courses are available through our online Catalogue.  Click here - you will be required to REGISTER at CMKG's eLearning Center before accessing the Catalogue.

 

For CUSTOM or specialized courses not available in the Catalogue, CONTACT US, to arrange your purchase and instant access to the programs. 

CMKG has a number of programs designed to help individuals achieve Category Management Association (CMA) designations.  The first level designation is Certified Professional Category Analyst, and the second is Certified Professional Category Manager.  More details about these designations can be found at www.cpgcatnet.org.  Once you have decided to pursue one of these designations, CMKG has CMA accredited online learning programs that can help you achieve that designation.

 

Complete Learning Programs to Achieve Category Management Association (CMA) Designations

These complete learning programs are intended to meet ALL requirements at a specific CMA Designation level.

  1. Certified Professional Category Analyst (CPCA)
  2. Certified Professional Category Manager (CPCM)
  3. Combination - Certified Professional Category Analyst (CPCA) & Certified Professional Category Manager (CPCM) Designations
  4. Certified Professional Strategic Advisor (CPSA)
  5. Combination - Certified Professional Strategic Advisor (CPSA) & Certified Professional Category Manager (CPCM) Designations
  6. Certified Professional Category Analyst (CPCA) Designation for CACM Grads
  7. Certified Professional Category Manager (CPCM) Designation for CACM Grads

 

 

Partial Programs or Individual Courses to achieve specific Category Management Association (CMA) Learning Program Requirements

If you have completed or plan to complete a CMA Assessment first, you can take a partial program to meet specific gaps identified by the CMA.  Please contact CMKG directly to have a custom package of courses created to complete your designation.

 

 

 

 

Complete Learning Programs to Achieve the Category Management Association (CMA) Designations

 

Certified Professional Category Analyst (CPCA) Designation

 

Description:   A comprehensive course grouping to achieve CMA Certified Professional Category Analyst designation requirements. This program meets 10 of 10 learning requirements for the CPCA designation. You will receive a Study Guide in addition to the eLearning program.

 

Who should take this course? Anyone who already has a basic understanding of Category Management and is looking to achieve CMA designation through accredited training programs.

 

Prerequisites:  None

 

Time Required: Approximately 30 hours to complete.

 

Cost: $1500 US

 

11 Courses Included:

  1. CMKG003 – Category Management Overview
  2. CMKG004 – Retailer Strategy
  3. CMKG005 – Category Definition & Segmentation
  4. CMKG006 – Category Roles
  5. CMKG007 – Category Strategies
  6. CMKG009 – Data Sources Overview
  7. CMKG011 – Sales Fundamentals
  8. CMKG016 – Building Analytical Skills in PowerPoint
  9. CMKG017 – Building Analytical Skills in Excel
  10. CMKG021 – Efficient Assortment Analysis
  11. CMKG022 – Pricing Analysis Techniques


Additional Resources Provided: Study Guide (150+ page reference book), Workshops, Individual Course Testing

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Certified Professional Category Manager (CPCM) Designation

 

Description:   The Certified Professional Category Manager (CPCM) program includes all of the coursework to meet 15 of 15 Learning Programs required by the CMA's CPCM designation.  The Category Management Association's evaluation process does require you to have met the CPCA requirements in addition to the specific CPCM requirements, so if you have any questions about whether this is the right program for YOU, please contact CMKG prior to purchasing this program. You will receive a Study Guide in addition to the eLearning program.

 

Who should take this course? For those looking to achieve the Certified Professional Cateogyr Manager (CPCM) designation through the Category Management Association (CMA).

 

Prerequisites:  None.

 

Time Required: Approximately 50 hours to complete.

 

Cost: $2800 US

 

18 Courses Included:

  1. CMKG004 – Retailer Strategy
  2. CMKG005 – Category Definition & Segmentation
  3. CMKG006 – Category Roles
  4. CMKG007 – Category Strategies
  5. CMKG010 – Category Assessment
  6. CMKG012 – Category Management on Limited Data
  7. CMKG013 – Implementing the Category Plan
  8. CMKG016 – Building Analytical Skills in PowerPoint
  9. CMKG017 – Building Analytical Skills in Excel
  10. CMKG018 – Building Data Competencies: Panel Data
  11. CMKG019 – Building Data Competencies: POS Data
  12. CMKG020 – Measuring Category Health (Baseline & Incremental Drivers)
  13. CMKG021 – Efficient Assortment Analysis
  14. CMKG024 – Advanced Analytics, Relativity
  15. CMKG025 – Fact Based Selling

 

New courses to be offered in September 2010:

  1. CMKG026 – Space Management
  2. CMKG028 – Maximizing Store Level and Geodemographic Data
  3. CMKG030 – Retailer Economics and Supply Chain - Basic

 

Additional Resources Provided: Study Guide (200+ page reference book), Workshops, Individual Course Testing

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Combination - Certified Professional Category Analyst (CPCA) & Certified Professional Category Manager (CPCM) Designations

 

Description:  Become qualified as a Certified Professional Category Manager (CPCM) by completing ALL of the Category Management Assocation (CMA) requirements for BOTH the CPCA and CPCM designations.  This approach assumes that you need training at BOTH levels. If you are unsure as to whether you should take the CPCM or the Combination CPCA & CPCM program, please contact CMKG prior to purchasing.  You will receive a Study Guide in addition to the eLearning program.

 

Who should take this course? For those looking to achieve the Certified Professional Category Manager (CPCM) designation through the Category Management Association (CMA).

 

Prerequisites:  None

 

Time Required: Approximately 60 hours to complete.

 

Cost: $3200 US

 

21 Courses Included:

  1. CMKG003 – Category Management Overview
  2. CMKG004 – Retailer Strategy
  3. CMKG005 – Category Definition and Segmentation
  4. CMKG006 – Category Roles
  5. CMKG007 – Category Strategies
  6. CMKG009 – Data Sources Overview
  7. CMKG010 – Category Assessment
  8. CMKG011 – Sales Fundamentals
  9. CMKG012 – Category Management on Limited Data
  10. CMKG013 – Implementing the Category Plan
  11. CMKG016 – Building Analytical Skills in PowerPoint
  12. CMKG017 – Building Analytical Skills in Excel
  13. CMKG018 – Building Data Competencies: Panel Data
  14. CMKG019 – Building Data Competencies: POS Data
  15. CMKG020 – Measuring Category Health (Baseline & Incremental Drivers)
  16. CMKG021 – Efficient Assortment Analysis
  17. CMKG022 – Pricing Analysis Techniques
  18. CMKG025 – Fact Based Selling

 

New courses to be offered in September 2010:

  1. CMKG026 – Space Management
  2. CMKG028 – Maximizing Store Level and Geodemographic Data
  3. CMKG030 – Retailer Economics and Supply Chain - Basic

 

Additional Resources Provided: Study Guide (200+ page reference book), Workshops, Individual Course Testing

 

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Certified Professional Strategic Advisor (CPSA) Designation

This Program to be available in September 2010

 

Description: A comprehensive course grouping to achieve Category Management Association (CMA) Certified Professional Strategic Advisor (CPSA) designation requirements.  This program meets 8 of 8 learning requirements for the CPSA designation. You will receive a Study Guide in addition to the eLearning program.

 

Who should take this course? Anyone who already has a "Category Manager" level of understanding and skill, and is looking to achieve CMA CPSA designation through an accredited training program.

 

Time Required: This program is offered fully online and can meet any individual's timing requirements

 

Cost: $2000 US     **Special Pre-Launch price of $1500!**

 

10 Courses Included:

  1. CMKG004 – Retailer Strategy
  2. CMKG018 – Building Data Competencies: Panel Data
  3. CMKG022 – Pricing Analysis Techniques
  4. CMKG023 – Promotion Analysis Techniques
  5. CMKG026 – Space Management
  6. CMKG027 – Advanced Assortment and Shelving Solutions
  7. CMKG029 – Advanced Shopper Understanding
  8. CMKG031 – Retailer Economics and Supply Chain – Advanced
  9. CMKG032 – Strategic Selling
  10. CMKG033 – Collaborative Business Planning

 

Additional Resources Provided: Study Study Guide (150+ page reference book), Workshops, Individual Course Testing

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Combination Certified Professional Strategic Advisor (CPSA) & Certified Professional Category Manager (CPCM) Designation

This Program to be available in September 2010

 

Description: Become qualified as a Certified Professional Category Manager (CPCM) by completing ALL of the Category Management Association (CMA) requirements for BOTH the CPCM and CPSA designations.  This approach assumes that you need training at BOTH levels.  If you are unsure as to whether you should take the CPSA or the Combination CPCM & CPSA program, please contact CMKG prior to purchasing.  You will receive a Study Guide in addition to the eLearning program.

 

Who should take this course? For those looking to achieve the Certified Professional Category Manager (CPCM) designation through the Category Management Association (CMA).

 

Time Required: Approximately 60 hours to complete.

 

Cost: $4200 US     **Special Pre-Launch price of $3700!**

 

25 Courses Included:

  1. CMKG004 – Retailer Strategy
  2. CMKG005 – Category Definition and Segmentation
  3. CMKG006 – Category Roles
  4. CMKG007 – Category Strategies
  5. CMKG010 – Category Assessment
  6. CMKG012 – Category Management on Limited Data
  7. CMKG013 – Implementing the Category Plan
  8. CMKG016 – Building Analytical Skills in PowerPoint
  9. CMKG017 – Building Analytical Skills in Excel
  10. CMKG018 – Building Data Competencies: Panel Data
  11. CMKG019 – Building Data Competencies: POS Data
  12. CMKG020 – Measuring Category Health (Baseline & Incremental Drivers)
  13. CMKG021 – Efficient Assortment Analysis
  14. CMKG022 – Pricing Analysis Techniques
  15. CMKG023 – Promotion Analysis Techniques
  16. CMKG024 – Advanced Analytics, Relativity
  17. CMKG025 – Fact Based Selling

 

New courses to be offered in September 2010:

  1. CMKG026 – Space Management
  2. CMKG027 – Advanced Assortment and Shelving Solutions
  3. CMKG028 – Maximizing Store Level and Geodemographic Data
  4. CMKG029 – Advanced Shopper Understanding
  5. CMKG030 – Retailer Exonomics and Supply Chain – Basic
  6. CMKG031 – Retailer Economics and Supply Chain – Advanced
  7. CMKG032 – Strategic Selling
  8. CMKG033 – Collaborative Business Planning

 

Additional Resources Provided: Study Study Guide (200+ page reference book), Workshops, Individual Course Testing

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Certified Professional Category Analyst (CPCA) Designation for CACM Grads

 

Description: You’ve completed the Certified Association in Category Management (CACM) program, and are looking to complete the requirements to achieve the Category Management Association (CMA) Certified Professional Category Analyst (CPCA) designation. You will receive a Study Guide in addition to the eLearning program.

 

Prerequisites:  Completion of the Certified Associate in Category Management (CACM) program

 

Time Required: This program is offered fully online and can meet any individual’s timing requirements.

 

Cost: $750 US

 

4 Courses Included:

  1. CMKG016 – Building Analytical Skills in PowerPoint
  2. CMKG017 – Building Analytical Skills in Excel
  3. CMKG021 – Efficient Assortment Analysis
  4. CMKG023 – Pricing Analysis Techniques

 

Additional Resources Provided: Study Guide (75+ page reference book), Workshops, Individual Course Testing

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Certified Professional Category Manager (CPCM) Designation for CACM Grads

 

Description: You've taken CMKG's Certified Association in Category Management (CACM) program, and are looking to complete the requirements to achieve the Category Management Association (CMA) Certified Professional Category Manager (CPCM) designation.  You will receive a Study Guide in addition to the eLearning program.

 

Prerequisites:  Completion of the Certified Associate in Category Management (CACM) program

 

Time Required: This program is offered fully online and can meet any individual’s timing requirements

 

Cost: $1500 US

 

8 Courses Included:

  1. CMKG016 – Building Analytical Skills in PowerPoint
  2. CMKG017 – Building Analytical Skills in Excel
  3. CMKG018 – Building Data Competencies: Panel Data
  4. CMKG019 – Building Data Competencies: POS Data
  5. CMKG020 – Measuring Category Health (Baseline & Incremental Drivers)
  6. CMKG021 – Efficient Assortment Analysis
  7. CMKG022 – Pricing Analysis Techniques
  8. CMKG025 – Fact Based Selling

 

New courses to be offered in September 2010:

  1. CMKG026 – Space Management
  2. CMKG028 – Maximizing Store Level and Geodemographic Data
  3. CMKG030 – Retailer Economics and Supply Chain - Basic

 

Additional Resources Provided: Study Guide (100+ page reference book), Workshops, Individual Course Testing

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